Are you willing to sign you name to your work? Would you want everyone walking by to know who was responsible for these efforts? What if the work was as simple as concrete?
They say there are few things as boring as watching cement dry. Yet it seems that contractors in Toronto take a lot of pride in how their cement has dried. While walking around I saw all these imprints embedded in the sidewalks. On closer inspection I realized these were the names of different contractors who’d laid these sidewalks. I’ll bet most people don’t even notice. But it sure seems important to the people who created these walkways. Important enough for the contractors to have signed their name. It’s branding no doubt, but it’s more than that.
If you know that everyone walking by is going to know who created that street, I think you’re going to do a better job. Because if the work is slipshod, everyone’s going to know that too. If the pavement cracks or chips and someone slips or trips, that unfortunate individual will have an up close view of who is to blame. At best, a soiled reputation. At worst, lawsuits.
It’s been proven that even the idea that someone may be watching inspires people to do better work. Some of the imprints were over 40 years old. Most likely some of the people who laid those sidewalks are no longer around to walk on them. The evidence of their good work lives on. How good is your work? Would you sign it knowing that it would be around for decades? Someone is watching.