Don’t Blame Indeed!

IndeedNow every applicant knows that when an organization posts a job online they include a title, position description, required skills and then some verbiage about being an equal opportunity employer and a few words about their compensation and benefits package.

What you don’t often see are the keywords the recruiter uses to make sure that the posting winds up in the right searches done by applicants and will be used as part of the connect the dots algorithms used by their applicant tracking system to determine which resumes actually get past the ATS and into the inbox of a real live recruiter who will then spend 20 to 30 seconds scanning each resume until people are selected to be interviewed.

Some of the people with whom I’ve worked are frustrated by the job boards because they seem so indiscriminate in which jobs wind up in the person’s search. “How on earth did this nursing supervisor job show up when I’m looking for an Asset Manager position in a bank? These job boards stink! They’ll just throw anything at you and hope you’ll apply. They’re a waste of my time!”

Job search

I understand the frustration, I really do, but it’s not always the job site’s fault. People choose the keywords that will be used to make a match between posting and applicant, and sometimes this is done in a very slipshod, scattershot manner.

Below is an example of one I just found. These are the keywords that a recruiter used to attract applicants for an entry-level position in the marketing department. As you can see the recruiter included just about everything short of “must have a pulse.” They did include “Executive Vice President” and “HS graduate.” I will grant you that most EVP’s have graduated high school, but this is the reason many of your search results are filled with inappropriate postings. It’s because some recruiters aren’t doing their jobs well enough to properly serve their organizations by developing a list of keywords truly reflective of the kind of person they seek. It’s easier to just slug in this all-inclusive “must be able to enter the building without getting trapped in revolving door” list they developed and possibly use for every job they post.

The upshot is then I hear from recruiters that they aren’t getting the right stream of candidates in their pipeline and it’s so hard to fill positions. This is probably one more reason that LinkedIn is becoming so much more popular as a source.

The final irony is that the list below came from a posting from a management consulting firm. Grab a cup of coffee or tea and sit back if you plan to read through the entire list. And please share your comments, frustrations or horror stories. We need to do something to halt this spreading epidemic of sloppy recruiting.
Only the best,
RonHiringhuman resources, recruiting, entry level assistant, marketing, sales, entry level marketing, marketing management, director of sales, director of sales promos, director of sales promotions, distribution sales manager, district sales manager, field rep, sales rep, marketing rep, field representative, field sales engineer, floor supervisor, independent consultant, inside sales, inside sales rep, inside sales representative, international sales account manager, internet sales manager, major, account exec, marketing and sales account executive, marketing account manager, major account rep, major, account representative, manufacturers rep, manufacturers sales representative, market research, marketing, medical sales, merchandize manager, national account manager, national sales manager, national sales rep, national sales representative, point of sale supervisor, product sales manager, quote clerk, regional sales manager, sales & marketing, sales & marketing admin, sales & marketing administrator. sales & marketing director, sales & marketing manager, sales account manager, sales administrator, sales analyst, sales and marketing, sales and marketing admin, entry level, sales, marketing, customer service, advertising, clients, sports, , sports marketing, full time, part time, internships, interns, college, sports, restaurant, hospitality, retail, cashier, server, promotional sales, public relations, client relations, clients, advertising, restaurant, mass communications, business administration, recruiter, internships, interns, college graduates, retail, sales, promotional sales, other. marketing, events, promotions, sales, customer service, public relations, retail restaurant, account executive, account exec, account representative, account rep, account manager, account management, sales rep, sales representative, sales exec, sales executive, field sales, ad sales, marketing sales, promotional sales, publishing sales, mortgage sales, loan sales, loan officer, inside sales, outside sales, direct sales, sales professional, sales associate, telemarketing, cold caller, cold calling, salesman, saleswoman, salesperson Marketing, Promotions, Sports, , Sales, Customer Service, Public Relations, Human Resources, Entry Level, Career Builder related words: Sales, Customer Service, Manager, Management, Manage, Marketing, Management, Administrative, Administrative Assistant, Human Resources, Receptionist, Entry Level, , Customer Service, Assistant, Advertising, Supervisor, Public Relations, Office, Payroll, Admin, Training, Human Resources, Operations, Office Manager, General, Executive, Vice President, Sales, Manager, All, Recruiter, Entrepreneur, PR, P.R., Advertising, C Marketing Management, Entry Level Management, Entry-Level Management, Entry Level Sales, Entry-Level Sales, Entry Level Marketing, Entry-Level Marketing, Entry Level College Grad, Entry-Level College Grad Training, General, Sales, Manager, All, Recruiter, Entrepreneur, PR, P.R., Advertising, Inventory, Internship, Entry-Level, College Graduate, College Grad, High School Graduate, High-School Graduate, High School Grad, Marketing Management, Entry Level Management, Entry-Level Management, Entry Level Sales, Entry-Level Sales, Entry Level Marketing, Entry-Level Marketing, Entry Level College Grad, Entry-Level College Graduate Sales techniques Leading, coaching & motivating Business administration Human resource management Public relations Finance Advertising Public speaking Restaurant, retail, hotel experience, retail management, hospitality degree, hospitality experience, resort, hotel, motel management, server, hostess, host, cook, front of the house, back of the house experience, waitress, waiter, serving customers, retail sales associate, retail account manager, retail manager, retail assistant manager, hotel manager, hotel assistant manager, restaurant supervisor, restaurant assistant manager, restaurant manager, food industry, wine representative, restaurant owner, part time retail, part time hotel, valet, valet supervisor, valet manager Entry level sales Entry level sales person Entry level sales rep Outside sales Entry level outside sales rep Outside sales rep Sales and marketing Team player Sales Entry level sales and mktg Sports-oriented Help wanted New grad Part-time Full-time business experience, business administration, small business administration, degree business administration, master business administration, management business administration, business administration bachelor, office business, small business, business restaurant, marketing business, international business, business sales development, management small business, global business, business sales marketing, marketing management business, marketing business opportunity, marketing business development, marketing advertising business, business in New Jersey, New Jersey businesses, business management skills, business manager, professional development, business to business management, business development manager career, business consulting manager, management, entrepreneur, entry level management, supervisor, coach, leader, consultant, consulting for businesses, management consulting, supervising businesses, business and communication management, Customer care, sales, entry level sales, customer relations, customer acquisition, customer conversion, customer response, customer renewal, customer retention, customer research, customer response, customer effectiveness, face to face service to customers, customer satisfaction, restaurant management, restaurant service, marketing and sales, services in hospitality, customer service evaluation, customer loyalty, customer service advisor, customer service analyst, customer service associate, customer service consultant, customer relationship advisor, customer relationship management, marketing research, marketing programs, promotional marketing, marketing management, businesspeople

 

Good/Bad Thing

My old car died this summer. Over ten years old with well over 100K miles. So now I don’t have a car and that’s a bad thing.

Avalon

But it died just a few miles from home about a week before I was going to drive to a wedding a couple of states away. If this had happened while I was out on a highway hundreds of miles from home it would have been terrible. I’d have missed the wedding, would’ve had to find another way home and would’ve had to deal with a dead car in another state. So what I thought was a bad thing at first was actually a good thing.

Yesterday I cracked a tooth. This is a very bad thing, and painful.

I called my wonderful dentist and asked her office manager when I could come in. “NOW!” was the answer. My dentist was leaving for vacation for two weeks starting tomorrow. For various reasons I’d been putting off this dental work that I knew was necessary and if it had disintegrated a day later I would’ve had to go to whoever was covering for my wonderful dentist (I’ll give you her name if you need someone in NYC). So my tooth breaking on the day it did was actually a good thing.

Bad things happen. We rarely see them as the proverbial blessings in disguise. I’ve been using Zipcar and driving nice new cars instead of a bucket of bolts with almost 150 thousand miles on it. I no longer worry if the vehicle I’m in will make it back to where I started. My tooth has a temporary fix that my wonderful dentist (did I tell you she’s wonderful?) expects will hold until we can do the necessary work on my schedule.

Knee-jerk reactions to situations are often, “Why did this happen to me?” We need to learn  how to step back from our first reactions. I counsel a lot of people who’ve lost their jobs and their first reaction is usually panic, anger, depression or a pinwheel of all three. Most of the time within a few weeks these same people are saying, “This was the best thing to happen to me.” Because now they’re pursuing what they really want to do, or they’ve found a better job or they’ve just come up for air. They’ve taken the time to assess their situation, where they are in their lives and careers and made a pivot.

Give yourself the time to accurately figure out what’s really happened and then decide on a course of action. This is a skill to develop, it doesn’t just happen. It’s not a personality trait that some people are born with. Patience, paired with resilience, also known as grit (see my post of May 2016), are two of the keys to getting past clouds to the silver linings you deserve.

silver-lining

Independence

Fourth_of_July_HistoryNext week, in the U.S., we’ll celebrate Independence Day. Two hundred forty years ago the founding fathers, and the strong women who stood by them, made it possible for these brave people to found our nation, declaring themselves free and independent. They stepped out into the unknown “with a firm reliance on the protection of divine Providence” and little else but their beliefs that they were doing the right thing. They believed in their goals, their actions and their abilities.
 
So my question for you is, from what are you declaring your independence? As you begin, continue or re-energize your job search, are you moving forward with confidence in your goals, actions and abilities?
 
Now is the time to declare yourself independent of fears, of doubts, of despair. These will not aid you in finding your next job. Know what you want, move confidently in the direction of your dreams and have confidence in both your abilities and your actions. Employers prefer to hire people with confidence. You may make missteps but one of the keys to success is when you get knocked down, don’t stay down. Learn from your mistakes and move forward, confident in what you’ve learned and how that will help you next time. It’s not how far you fall, what’s important is how high you bounce.
 
And remember that you are not alone. You have the support of the people around you. Cultivate your support network. Reach out to people who can help you define your goals, categorize your abilities and achieve your dreams. Declare yourself independent of whatever is holding you back, remember the fortitude of our founding fathers, and take the steps to personal independence.
 
Happy Independence Day!